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My careers as a broadcaster, entrepreneur, and writer have taken me to many interesting places, not the least of which is inside hundreds of American businesses.
Since 1999, I have been a full time freelance writer, publishing three books and regularly contributing to The Christian Science Monitor, Family Business Magazine, and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. Closer to home, I write features for Westchester Magazine. I also speak regularly before groups of all sizes.
My first book was Creative Selling (Entrepreneur Press, 2000), a non-fiction prescriptive described by Brian Tracy as “…a terrific book on selling.”
Libraries are another passion of mine. I serve as a Trustee for the Westchester Library System, a consortium of 38 public libraries serving Westchester County, NY. I am also on the board of the Westchester County Historical Society and am an associate of the Purchase College Writers’ Center.
 In previous careers I’ve been an entrepreneur, sales trainer, and management consultant. My clients have included one of every seven commercial TV stations in the US, but I’ve also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, I founded three companies, owned two TV stations, and assisted numerous other startups in various fields.
I founded Sales Development Associates in 1988 to provide management and marketing services to companies in transition. While working with a wide range of clients, I developed the Creative Selling System, which combines training with tactical sales planning and served as the basis for my first book, Creative Selling: Boost Your B2B Sales.
On a personal note, I live in a 300-year-old farmhouse in West Harrison, NY, with my wife, Nora, and an ever-changing roster of dogs and cats.
If you’d like to learn more about me and my work, visit www.davedonelson.com.
Affiliations
Westchester Library System, Trustee and past President
Purchase College Writers’ Center
American Library Association
NY Library Association
Westchester County Historical Society, Trustee
Metropolitan Golf Writers Association
International Thriller Writers Association
Professional History
1999 Began writing full time
1988 President, SDA, Inc.
1996 VP/Mktg, Tower Engineering, Inc.
1994 President, Stainless Enterprises of PA
1986 VP, MMT Marketing
1984 National Sales Mgr., Katz TV
1978 VP, Avery-Knodel Television
1973 Sales Manager, KQTV
1970 News Director, KUSN AM/FM
Education
BA, Rhetoric & Public Address, Missouri Western State College
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