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©2010 Donelson SDA, Inc.

Management is an occupation not for the faint of heart, nor for those whose goal every day is to spend eight hours collecting a paycheck while expending as little effort as possible. Really, really good managers do whatever is needed to keep their business operating at top form--and then some.

What’s inside?

Section One – Financing Your Company
Chapter 1 – Don’t Just Hope For Success, Plan For It
Chapter 2 – Where To Find Money
Chapter 3 – Is Cash King?
Chapter 4 – Case Study: Serial Acquisitions

Section Two – Company Strategies
Chapter 5 – Change Is In The Air Everywhere
Chapter 6 – Temptation By The Numbers
Chapter 7 – Details, Details, Details
Chapter 8 – Negotiate Your Way To Profits
Chapter 9 – Training Yourself
Chapter 10 – Case Study: Man Against Machine
Chapter 11 – Greening Your Company

Section Three – Employees
Chapter 12 – Five Steps To Hiring Good People
Chapter 13 – Hiring Tips: Wholesale Distributor Sales
Chapter 14 – Hiring Tips: Health Club Staff
Chapter 15 – Hiring Tips: Automotive Sales
Chapter 16 – Hiring Tips: Craft Gallery Staff
Chapter 17 – Hiring Tips: Sporting Goods Retailer
Chapter 18 – Make Interviews Meaningful
Chapter 19 – First Things First For New Hires
Chapter 20 – Making The Good Great
Chapter 21 – Should You Bribe Or Bully?
Chapter 22 – Fire ‘Em Up Or Just Fire ‘Em?
Chapter 23 – Case Study: Employee Motivation De-Mystified
Chapter 24 – Case Study: Tune Up Your Technicians
Chapter 25 – Solving The Problem Of Problem Employees
Chapter 26 – Do You Need A Second In Command?
Chapter 27 – Managing Einstein
Chapter 28 – Case Study: The Employee Family

Section Four – Sales & Marketing
Chapter 29 – Creative Marketing For Tough Times
Chapter 30 – Case Study: Multiply Your Profits With Multiple Locations
Chapter 31 – Case Study: Selling Tangibles With Intangible Appeals
Chapter 32 – Trade Show Exhibition For Fun And Profit
Chapter 33 – Getting The Most Out Of Attending Trade Shows
Chapter 34 – Trade Show Seller Secrets

Section Five – Family Business Strategies
Chapter 35 – The Family Business Soap Opera
Chapter 36 – Case Study: Changing Direction From Generation To Generation
Chapter 37 – Case Study: Growth Through Family Ownership
Chapter 38 – Case Study: Family Ownership But Not Family Management
Chapter 39 – Case Study: Mixing Family And Non-family Owners
Chapter 40 – Case Study: Adapting To A Changing Market
Chapter 41 – Case Study: Family Dynamics Move The Business
Chapter 42 – Case Study: The Family Tyrant
Chapter 43 – Case Study: Learning At The Founder’s Knee
Chapter 44 – Case Study: Mixing Technology With Tradition
Chapter 45 – Case Study: Family Tragedy Shapes Company Future
Chapter 46 – It’s Never Too Soon To Plan For Succession

Section Six – Wit & Wisdom
Chapter 47 – Invent This…Please
Chapter 48 – Industry Insights: Convenience Stores
Chapter 49 – Industry Insights: Health Clubs
Chapter 50 – Industry Insights: Sporting Goods Retailers
Chapter 51 – If I Knew Then What I Know Now…
Chapter 52 – Industry Insights: LP Gas Distributors
Chapter 53 – Industry Insights: Automotive Service
Chapter 54 – Industry Insights: Golf Course Operators
Chapter 55 – Industry Insights: Pizza Restaurants
 

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